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02

Branded Content

2022

IKEAX YOU

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Client
IKEA Austria
Project
IKEA — X YOU
Category
Branded Content
Year
2022

The idea.

How can an existing kitchen be transformed with simple changes and a limited budget? For the IKEA x YOU series, Perdurabo Film developed a visual concept together with IKEA Austria, combining practical interior ideas with selected IKEA products. IKEA Interior Designer Lara demonstrates how details such as new handles, cabinet fronts and a change of wall colour can quickly give a kitchen a new look.

Our role.

Concept Development
Perdurabo Film × IKEA Austria
Direction
Perdurabo Film
Production
Perdurabo Film
Post-Production
Perdurabo Film
Graphic kitchen scene from IKEA X YOU
Bright key visual from IKEA X YOU
Work on the kitchen in IKEA X YOU
Portrait frame from IKEA X YOU
Detail of a kitchen transformation
Kitchen transformation in IKEA X YOU

Production / Approach.

Perdurabo Film developed key elements of the series' creative and visual concept and was responsible for directing, production and the complete post-production. Filming took place inside a display kitchen at an IKEA store, requiring the production to work within the limited space and physical constraints of the existing environment.

Filming inside an IKEA display kitchen
Production detail during the display-kitchen shoot

Credits

Client
IKEA Austria
Concept
Perdurabo Film × IKEA Austria
Director
Anthony Jacobson
Camera
Alex Tomsits
Edit & Post-Production
Anthony Jacobson
Production
Perdurabo Film
Year
2022

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